Fewer people are reading magazines than a decade ago and Morgan Guenther is trying to turn that trend around.
In a little under a year, it has built a user base of 120, 000, according to CEO Morgan Guenther.
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Soundmatters International, Inc. www.soundmatters.com was founded in 1998 by physicist, former NASA engineer, and audio design legend Dr. Godehard Guenther.
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But those efforts had a lot of marketing muscle behind them, whereas NIM has spent nothing on marketing, points out Guenther.
FORBES: Next Issue Media, AKA Netflix For Magazines, Hits Windows 8, Targets 1 Million User Mark
At the moment, one of the chief unmet needs is simplicity, says Guenther, who was president of TiVo before joining NIM.
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Guenther says the plan was to start with the magazines from the short, fat part of the curve rather than the long-tail niche properties.
FORBES: A Netflix For Digital Magazine Subscriptions. Will It Work?
Guenther, who also served as Chairman and CEO of wireless entertainment services company, AirPlay, is now creating a new digital platform for magazines and newspapers.
Cornell, who is the Paul and Diane Guenther Chair in American History at the school, said the Constitution incorporates lessons learned while the nation was under the Articles of Confederation.
But it waited in vain, with the exception of a massive tome by Guenther Grass, which many possess but few seem to have read, most authors have been strangly silent on the subject.
German media also reported that Guenther Oettinger, premier of the southern state of Baden-Wuerttemberg, had canceled a meeting with the Briton at this weekend's German Grand Prix at Nurburgring because of his comments about Hitler.
In a paper just published in Physical Review Letters, Guenther Walther, a mathematician at Stanford University in California, shows that the observation that the number of neutrinos detected decreases when sunspots are plentiful is no more than an error in counting.
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