Or even when they actually believe the guff that is being fed to the children voters.
Reporters write this guff because they know there is no come-back: nobody will tackle them and embarrass them.
But Mr Bush has one huge advantage over Mr Clinton: people believe the guff about his being above politics.
Steve, as you know, takes untold guff for his "quaint" belief that gold signifies something meaningful in our digital age.
Spare me that guff about "The New Austen", I've seen episodes of Coronation Street that are more densely plotted than this.
Despite fashionable guff about holistic government, enthusiastic ministers do their own thing, rushing round reviewing individual policies without attending to the links between them.
Despite some delayering and a lot of guff about horizontal management, most American businesses are still pyramid-shaped: the longer you stay, the higher you rise.
Just as a little background, and without too much technical guff.
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Still less do they mean he will run convincingly as a moderate (witness his guff on trade), but he is starting to move back to the middle.
Behind this good-natured Midwestern guff is a shrewd business sense.
Conservatives have seized upon the CBO reports as evidence that all the Democratic talk of fiscal responsibility and budget neutrality is mere guff to disguise an enormous expansion of government.
Respect MP George Galloway has criticised the "tidal wave of guff" over Lady Thatcher's death, saying comparisons to Sir Winston Churchill, who led the country during World War II, were "absurd".
They favour free trade (unless they work in an industry threatened by cheap foreign imports), have faith in international institutions and produce the required corporate guff in favour of affirmative action.
Despite all the usual guff about the USA being "a grand experiment in compromise", this is now a rather nasty game of chicken, and no-one wants to look yellow to their own political base.
Never mind that Bayless took a lot of guff for starring in a 2003 Burger King commercial. (Bayless, who gave the proceeds to charity, says the issue was blown out of proportion by bloggers.) Last year Valdes and Bayless decided to go ahead with a food-court restaurant at Chicago's Marshall Field's department store, but naturally they came to loggerheads.
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