Until its public offering in 2005 Suzlon was virtually unknown and had to hard-sell its credentials.
Edelman says he went through hard times during the recession because most of his net worth was tied up in hard-sell assets.
In America, drug firms have done well out of direct-to-consumer promotion since hard-sell television advertising was allowed for prescription drugs in August 1997 (see article).
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That is to say, the Fed will let the big brokerages offload their hard-to-sell mortgage holdings for easy-to-sell Treasury bonds.
Hard-to-sell long-term securities had been bought with short-lived debt, which left borrowers vulnerable to a change in sentiment every time the debt fell due.
Although they are sometimes associated with poor credit risks and hard-to-sell properties, loan brokers can be a big help to people who simply want to save the time and hassle of scouting out different loan packages.
Companies whose shares already are listed also need hard-to-get approvals to sell more stock.
The SEC seemed to be accusing Citigroup of committing fraud by bundling hard-to-sell mortgage-backed securities into packages that it assured investors were safe, Rakoff said, while simultaneously shorting those same securities.
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Everyone has to work hard to sell their tickets - with so many shows, even the big names are not guaranteed full houses.
Shares in Toshiba climbed 1.4% after the firm said it would sell its Thailand hard-disk-drive manufacturing subsidiary to U.S. peer Western Digital Corp.
But it gains sales over the long term because dealers won't alienate consumers by using the hard sell to push slow-selling vehicles to ambivalent shoppers.
But all this is combining to push up prices to levels at which it may be hard for private-equity firms to sell their acquisitions profitably.
Samsung stock slipped on the news but recover to close the day out with gains of 0.9% after rumors that the company will sell off its hard-drive unit to Seagate ( STX).
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Tapping taxpayers - when the banks are so unpopular - would prove politically hard to sell and the banks are warning that if they boost their capital it will dent their ability to lend.
However, a fearsome title alone won't clinch a multi-million dollar sale, so military trade events like air shows give weapons manufacturers a chance to show off their products -- even if the hard sell has been done over months and years of networking and negotiations.
For all its potential, Rajin-Sonbong remains a pretty hard sell.
Setting sentences according to capacity, rather than vice-versa, could be hard to sell to voters, who reflexively believe that crime is getting worse and that longer sentences are the answer.
Banks have learned some hard lessons and are seeking to hedge their bets on construction loans that are viewed as higher risk, in part because half-built properties can be hard to sell if the projects stall.
Incidents such as the recent discovery of more than 6, 000 dead pigs in Shanghai's Huangpu River, which supplies much of the city's tap water, make China a particularly hard sell, said Doreen Jaeger-Soong, managing director of legal recruitment firm Hughes-Castell.
But a new deal based on enhanced rights for aborigines, combined with greater self-reliance, could be a hard sell.
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Still, for an unknown writer, a genre-bending book can be a hard sell.
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The reasons for the big sell-off are not hard to find.
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The lower-quality mall companies are a hard sell for investors.
Fujitsu, for example, hopes to unload its loss-making hard-disk business, but it recently took full control of a joint-venture to sell computers as part of a push into computer-related services.
To this former federal health minister, flat-rate premiums are not merely a hard sell, but also socially unjust.
Unless Mitt Romney can legitimately sell himself as a die-hard Lynyrd Skynyrd fan, Rick Perry is likely the 2012 Republican nominee, in my view.
Region-wide or even county-wide alternatives will always be a hard sell politically, whatever the merits, or demerits, of concentrating resources in fewer, bigger, centres of excellence, or of sharing certain services across a federation of hospitals.
Once that would have been a pretty hard sell (given the audience) but do-able (the government believes their reforms are helping people help themselves).
So, I mean, that's kind of a hard sell to say that you're not - you know, you have nothing against other races when you're, like, but I don't want them mixing or touching us.
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