Although I was much his junior, and working for a much smaller company, he always took the time to respond to my calls, and he provided me with invaluable assistance on a number of occasions.

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He traces it back to the 1980s, or the "me generation" as he calls it, when "for the first time in British society, people thought money was intrinsically good".

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However, instead of pushing for the contract, he took the time to make a few calls and connect me with someone whose abilities were more aligned with my needs.

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Professor SAPOLSKY: It was at this point that I decided that Paul needed to do the phone calls because this was way beyond me, and he called up 50 body piercing parlors.

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