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He's heading in the wrong direction at a time when he needs to be gaining electoral votes, not losing them.
CNN: Electoral Map: Obama would win if election held today
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Yet Mr Medvedev's talk of modernisation, even if no more than that, will resonate with many educated Russians, who increasingly believe that their country is heading in the wrong direction.
ECONOMIST: Russian modernisation
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"Female unemployment is heading in the wrong direction, a trend compounded by the SNP's decision to cut college places for adults which disproportionately affects women trying to get back into work, " he added.
BBC: Scottish unemployment falls by 4,000
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Margin requirements are heading in the wrong direction.
FORBES: Will President Obama's $52 Million Plan Cut Oil Prices By 10%?
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Your opinions, which are often offered in an attempt to connect through collusion, do not help your team, but instead plague them with doubt and uncertainty that the business is heading in the wrong direction.
FORBES: Check Your Opinions At The Door
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His low drive from the edge of the area looked to be heading wide, but the deflection off Neil Taylor's boot sent the ball in the opposite direction and past the wrong-footed Michel Vorm in the Swansea goal.
BBC: Swansea 2-3 Norwich