Kirkuk would be highly desirable for Kurds who wanted to include it into the autonomous Kurdish region in the north.

NPR: Kurds Reportedly Abduct Iraqis, Turks

Both of these results are highly desirable for the players.

FORBES: Who Won The 2011 NFL Lockout?

Hedge funds, of course, have become a highly desirable customer segment for Wall Street, accounting for 10% of commodities revenue and 30% of equity trading commissions.

FORBES: Fear And Loathing Along The Hedge Rows

But this works only if you are making highly desirable cars that people are happy to wait for.

ECONOMIST: Fighting back

Imagine a President Obama as one of his first initiatives formally embracing the Open Fuel Standard, rewarding Detroit for taking a step that is highly desirable from both an environmental and national security perspective with a bailout tied to the imposition of such a standard on both domestic and foreign cars.

CENTERFORSECURITYPOLICY: The Autos' perfect storm

Steve Jobs is not only very rich, but he's also responsible for the iPhone and iPad, which in a few short years have become highly desirable gadgets that project status.

CNN: China's Apple fans lament cult figure Jobs' resignation