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Frederick Montgomery and Duncan Bathe think they have come up with a way to hit the sweet spot.
ECONOMIST: Monitor
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Pure Digital was all about making the still new digital video technology accessible to everyone, and the Flip hit the sweet spot.
FORBES: Miss the Flip? There Are Alternatives to the Video Cam
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While effective marketing isn't rocket science, it's quite a balancing act to hit the sweet spot that delivers today's results while building the brand for the long term.
FORBES: CMO Calculus
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Between the new design and the already known inclusion of WiFi, it's looking as though the NEX-6 may hit the sweet spot for shooters who want more control than the NEX-5R without sacrificing all its newer features.
ENGADGET: Sony NEX-6 spotted in the wild, electronic viewfinder and mode dial in tow
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These "haigui, " or sea turtles as they are called in China, hit the employment sweet spot with "both the cultural connection and the language skills, " according to Lance.
CNN: What does it take to get a job in China?
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Plenty of candidates before him Michele Bachmann, Herman Cain, Mr Perry and Mr Gingrich have hit the Republican sweet spot too, only to be rejected once their blemishes became plainer.
ECONOMIST: Lexington
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When you are trying to hit the ball on a sweet spot that is minuscule to begin with, playing shafts that are a half-inch too long or short will make this nearly impossible.
FORBES: Golf Resolution 2013: Fastest Way To Lower Your Handicap Right Now
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The flexibility of virtual purchases has hit a sweet spot with China's giant online gaming community.
CNN: In virtual world, China consumers best the U.S.
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It's not going to set any records for thinness or price, but laptops like this one are a big part of the reason the Round Rock, Texas-based Dell is turning in better numbers lately, and the M1330 could be a case study on how to hit a sweet spot in a fast-moving market.
FORBES: The Thin Laptop Wars