At second and third glance, you will realize that Hispanic marketing requires companies to take a more streamlined, integrated and holistic approach that simplifies how to measure outcomes over time.
And the bottom line is important, but you want your marketing and creative partners to be able to look at things in a bigger and more holistic way, or to bring to the table skills that your organization might not have.
Reading it helps align the need for marketing innovation with the overall needs of the business today, so understanding this helps marketers have a more holistic view on the mindset of business.