In 1969 Marriott opened its first international hotel in Acapulco, Mexico.

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Hotel occupancy rates inside Acapulco now hover around 65%, according to the city's Municipal Tourism Board.

CNN: Gunmen rape 6 tourists near Acapulco, Mexico

Hotel occupancy rates across the Acapulco region now hover around 46%, according to the Secretariat of Tourism Development.

CNN: Gun-toting gang rapes 6 tourists near Acapulco, Mexico

In Acapulco, by contrast, the hotel and tourism industry has already felt the negative effects of the violence.

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Acapulco, home to hotels operated by major hospitality companies such as InterContinental Hotel Group, Starwood Hotels, Wyndham Worldwide Corporation, has seen its reputation damaged by ongoing security problems.

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In recent weeks Acapulco has been in the international news after five masked men broke into a beach hotel and raped six Spanish female tourists at midnight.

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