"It's all about providing content or distribution coming back to HDNet, " enthuses Cuban, better known these days as the hotheaded ref-baiting owner of the polyglot Dallas Mavericks basketball team.
That may help him to rein in his more hotheaded supporters, and so stave off any danger of a repeat of last March's anti-Serb violence, in which 19 people died and nearly a thousand were injured.
The parliamentary elections due on May 21st already look troublingly flawed though blame for that rests at least partly with the hotheaded and shambolic opposition, as well as with the authorities' heavy-handed approach to media freedom and judicial independence.