It became the hottest thing going, one of the defining cultural phenomena of the 1980s.
As a regional economist put it, Vietnam is the hottest thing in South-East Asia at the moment.
Luxury homes designed for one or bachelor and bachelorette pads, as they're often called may be the hottest thing in the singles scene.
' I've been told that it's the hottest thing in the building.
William Shatner is the hottest thing going on Apple iTunes today.
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At Test Kitchen, nightly chef and menu changes and exciting chef collaborations offer a sneak peek at the dishes that may be the next hottest thing in gourmet cuisine.
Throw in the Miami Heat's 27-game winning streak, six shy of tying the NBA record set by the 1971-72 Los Angeles Lakers, and hoops is the hottest thing going in Florida.
His complete lack of self-awareness makes for some pretty funny scenes as the lynchpin between unique characters that are his friends and family in this tiny community, where the hottest thing going is the video store.
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The Tropicana is a ratty 50-year-old casino on Las Vegas Boulevard that's being courted as if it were the hottest new thing in town.
If HD DVD is really trying to win this thing, they need to push Universal and Paramount to release the hottest catalog titles in their vaults, otherwise we don't see how this thing can be turned around.
ENGADGET: Nielsen VideoScan High-Def market share for week ending January 20th, 2008
The thing is, content is one of the hottest businesses out there.
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