And how do you do that across the tens of thousands of books you stock each year?
Once you have a media message, you still must answer questions, but how do you do that without losing control of the interview?
If you are out and you want to let someone into your house, like a tradesman or a cleaner, how do you do that?
They have to maintain group cohesion and stay in contact with one another and coordinate their activities -- how do you do that when you can't see one another?
To win today is to realize that it is no longer what you do, make or say that determines success, it is how you do what you do that now matters most.
Does that mean changing the rules for the police action, I mean how, how would you put something like that, where you want the police to do something differently how do you get them to do that?
How important is that to you, and how important do you think that is to our kids?
How do you approach people for money and how do you build on that investor relationship?
There are so many different ways to do it, and how do you make that work?
So Kaz, specifically for you, how do you feel that the business has changed within Sony within the games division with the departure of Kurtagi-san?
One of the things, as crass as it sounds, is how do you do something that is distinctive from everyone else.
And when you look at how music can touch people and touches people, how much do you appreciate that you've been able to set the soundtrack to many people's lives?
The caveat to that is, how do you know that will be the case?
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How far do you think that reaches, and what do you think it could potentially accomplish?
More than that: How many dogs do you know that can ride scooters and always do what they're told?
How do you justify that to the American people, and when do you expect the money to stop flowing?
How do you convince yourself that you deserve to do this?
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And what you have to do is try and maintain a pretty neutral face, and you say, wow, well, how do you feel about that?
So how, as police officers, when you are dealing with these kinds of situations, how do you deal with that weight of history?
And if not, what do you think -- how do you think markets will react to that?
But the product itself faces the same problem as the toaster: cooking grains is a fairly simple task, how do you build a product that can do it better and therefore be worth a premium to consumers?
How do you address this fairly, or do you factor that in at all?
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So how do you ensure that you get the most out of your talent?
In other words, how do you build that into a strategy to manage the crisis?
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