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When your agency presents an idea, immediately write down how you feel about it.
FORBES: When Reviewing A New Idea, Never Forget Its First Impression
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The public co-creation of your brand now means there is a dialogue going on about you no matter how you feel about it.
FORBES: The 5 Marketplace Mandates of Branding
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To do that, you have to know what you want and how you feel about it during each meeting, presentation, or interview where you want to show up with effective, persuasive body language.
FORBES: Is Body Language Really Necessary - 3 - How To Manage Your Own Body Language
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He simply shows it to you, then lets you decide how to feel about it.
WSJ: Tales of the Lonely Crowd | Picnic | Cat on a Hot Tin Roof | The Other Place | Theater Reviews by Terry Teachout
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When you watch Jony Ive enthuse about the chamfers and the microns in the official Apple video that was shown at the launch event on Wednesday (see above), you are hearing the implicit backstory of not just how the device feels in your hand but how it makes you feel about yourself.
FORBES: With The iPhone 5, The Style Is The Substance. What's Wrong With That?
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Explain what you liked about the book and how it made you feel, without including any spoilers.
FORBES: Book Reviews: The Best Gifts For Authors
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But do you think about how it makes the other person feel?
NEWYORKER: Found Objects
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The most incredible thing about this game is how it makes you feel like you're Spider-Man.
CNN: Review: Spider-Man
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It is essentially a means of measuring how you feel about the prospects of your company doing well enough to give you a raise sometime in the near future.
FORBES: University Of Michigan Survey Makes Dow 20,000 Look Easy
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But it concluded: "No matter how you might feel about this: A President Obama would be Germany's friend -- and a fan of Berlin!"
CNN: Obama wins hearts, not minds, in Berlin
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No matter how you feel about the Mass Effect 3 ending, you have to admit: this trailer does a pretty good job at what it sets out to do: get players back into the games, and get some new players to hop aboard as well.
FORBES: The New 'Mass Effect Trilogy' Trailer Is Quite Good