After all we are talking about the humanization of gizmos, and that does feel a bit like science fiction.

FORBES: Age of Context Draft Introduction

Biro is a globally recognized leader in recruiting, talent strategy and a pioneer in building the business case for brand humanization.

FORBES: Move up http://i.forbesimg.com t Move down

This humanization works, because someone wrote each sign by hand, and it makes consumers think about the supermarket more in terms of its employees than its large corporate size.

FORBES: Back to the Future: Longing for That Personal Mom-and-Pop Touch