Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.
Now Hyundai Motor is an independent entity, though controlled largely by Chung through affiliates.
Hyundai and Suzuki build their small cars in India, and Toyota is considering an India hub.
Kumgang tourism business, Kaesong Industrial complex and other SOC projects have been handed over to Hyundai.
In these circumstances, Hyundai may need to call up some of that positioning magic once again.
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For now the service is entirely ad-supported, by Samsung, Pepsi, Intel, Hyundai and others.
In addition, frequent work stoppages by Hyundai's unionised workers also affected the carmaker's earnings.
The strong won has made Hyundai's vehicles less price competitive when compared to their Japanese rivals.
Joel Ewanick, who jumped from Hyundai to Nissan was poached last week by GM.
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Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before.
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More worrisome, Hyundai's profit margins are getting squeezed by a rising won and rising materials costs.
Aside from having a higher debt-to-equity ratio than Hyundai, it was particularly dependent on short-term debts.
Hyundai executives say the Santro's engine has been "debugged" to deal with this concern.
Also selling well are such gas sippers as the VW Jetta and the Hyundai Elantra.
The Equus, if nothing else, will help differentiate Hyundai from others in its league.
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Earnings were plowed back into opening more shop-n-shops at other department stores like Hyundai and Samsung.
Hyundai and Menzie appealed, arguing that California's Unruh Act didn't extend to Abraham's claims in Oregon.
Hyundai and other conglomerates have managed to stall for time--Daewoo's debts were too big.
Hyundai and Menzie appealed, arguing that the act didn't extend to Abraham's claims in Oregon.
But Hyundai is trying to do in 10 years what Toyota did in 30.
Maybe they're getting a Hyundai where before, they might have gotten a Volvo or a Saab.
"Somewhere the next Hyundai is out there, working from a low-cost base, " Liker says.
"We will not expand for the sake of expanding, " says Hyundai Motor President Dong Jin Kim.
Nothing wrong with ambition, but Hyundai is starting to see problems in the here and now.
Hyundai, Kia and especially General Motors, with its Chevrolet Aveo, are dominating the small-and-cheap segment.
And that's far from all, as brands spanning Mercedes to Hyundai-owned Kia join the battle.
"The enthusiasm has been beyond our expectations, " says Lee Ik Chi, chairman of Hyundai Securities.
Chris Perry, a former Hyundai marketer who is now in charge of U.S. marketing for G.
Through July, Doosan, Komatsu, Hitachi, Hyundai and Caterpillar accounted for 75% of excavator sales.
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In 2010 Hyundai Heavy Industries, a South Korean shipbuilder, took a 10% stake in OSX.
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