The Hyundai Group in South Korea controls both Hyundai and Kia brands.
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As part of CNN's Eye on South Korea, Kristie Lu Stout sat down with Hyun at Hyundai Group's Headquarters in Seoul.
In 1996 Hyundai, a subsidiary of South Korea's Hyundai Group , hired Abraham's recruiting firm, Technical Resources of Huntington Beach, Calif.
SEOUL, South Korea (CNN) -- As the chairwoman of South Korea's Hyundai group, Hyun Jeong-eun, faces business challenges few other executives can imagine.
Mr Roh's efforts while in office to redistribute wealth were reversed by his successor, Lee Myung-bak, a former boss of the Hyundai Group.
The chaebol ran into financial difficulties in the mid-1990s and was broken up into three companies in 2001: Hyundai Group, Hyundai Heavy Industries and Hyundai Motor.
The chaebol ran into financial difficulties in the mid-1990s during the Asian financial crisis and it was broken up into three companies in 2001: Hyundai Group, Hyundai Heavy Industries and Hyundai Motor.
The South Korea-based Hyundai Group controls both brands.
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Earlier this month, South Korea responded positively, but cautiously, to a joint agreement announced Monday between North Korea and the South's Hyundai Group to resume cross-border tourism, ease border controls and facilitate cross-border family reunions.
Also accompanying Ms. Park to the U.S. will be a 52-member delegation of business leaders, including Samsung Group Chairman Lee Kun-hee and Hyundai Motor Group Chairman Chung Mong-koo.
Kia's design boss Peter Schreyer has been named as the new chief designer for the wider Hyundai Motor Group.
Hyundai Motor Group's Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover.
Sean Williams, social media manager for Hyundai's America group, said he was also pleased with a recent Facebook ad campaign that helped result in a 28% lift in sales.
Steve Shannon, vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focus group test that was done online.
But Tommy's most aggressive competitor is his brother, Bambang Trihatmodjo, owner of the Bimantara Citra group which assembles the Korean Hyundai.
The financial crisis that began in Asia in 1997 dealt a huge blow to the giant business group, or chaebol, to which Hyundai once belonged.
Although officially retired, Hyundai's Chung Ju Yung still exerts strong influence on the group's affairs and few of his managers will challenge his authority.
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