Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.
Now Hyundai Motor is an independent entity, though controlled largely by Chung through affiliates.
"We will not expand for the sake of expanding, " says Hyundai Motor President Dong Jin Kim.
Advance testing this year led Hyundai Motor Co. to tweak one of its commercials.
Hyundai Motor Corp. has admitted it conducted mileage tests on many 2012 and 2013 models improperly.
Several of the country's largest companies are due to detail their results, including Hyundai Motor Co.
The son of the founder faces a challenge in Hyundai Motor unlike anything he has encountered before.
Hyundai Motor includes the makers of Hyundai and Kia automobiles, parts vendors, logistics firms and the steel company.
South Korean exporters didn't fare as well, with Kia Motors down 4.6% and Hyundai Motor off by 3.2%.
Among the top nine global automakers, only Hyundai Motor and Nissan Motor have lower market caps.
Emboldened, O'Neill's boss, Mong-Koo Chung , the revered and regal chairman of Hyundai Motor, is now demanding even more.
Why on earth then is Hyundai Motor Co. revisiting Henry Ford's idea now?
Kia's design boss Peter Schreyer has been named as the new chief designer for the wider Hyundai Motor Group.
Mong Koo and the other new executives at Hyundai Motor must be quick-studies.
The first son has been granted the flagship of Hyundai Group, Hyundai Motor.
"For us it comes out of other TV budgets, " says Steve Shannon, vice president of marketing for Hyundai Motor America.
Hyundai Motor includes the makers of Hyundai and Kia automobiles, parts vendors, logistics firms, the steel company and a shipping line.
Hyundai Motor Co. is bucking decades of automotive history by producing its own virgin steel instead of buying it from suppliers.
Hyundai Motor added 1.3%, Posco rose 2.6% and LG Electronics gained 5.2%.
Hyundai Motor has suffered strikes in 19 of the past 20 years.
To Hyundai Glovis, Hyundai Motor is the dependable county magistrate.
FORBES: Hyundai Glovis Aims to Expand Business Beyond Hyundai Motor
Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
And the Fair Trade Commission is investigating allegations that Hyundai Motor colluded with affiliates to put pressure on component suppliers to cut prices.
The lucky pardonees included the bosses of Hyundai Motor, Korea's largest car firm, and SK, a chaebol (conglomerate) with interests in telecoms and energy.
ECONOMIST: Freeing fat-cat felons creates moral hazard, Koreans fear
Hyundai Motor and its Kia Motors affiliate are recalling more than 1.8 million cars and sports utility vehicles in the US to fix faults.
"I think Henry Ford had it right from the start, " said John Krafcik, chief executive of Hyundai Motor America and, coincidentally, an ex-Ford engineer.
Nor can Hyundai Motor creditors and investors know whether Mong Koo will successfully integrate recently acquired Kia Motors and pay down a big debt.
South Korea's Hyundai Motor has reported a 15% drop in first quarter profit, after being hit by industrial action and the strength of the won.
Hyundai Motor was once part of the giant Hyundai chaebol that crumbled after trying to grow too fast in the late 1980s and early 1990s.
Finbarr O'Neill, the Fountain Valley, California-based chief executive of Hyundai Motor's U.S. marketing operation, has the kind of pragmatism one might expect from a first-generation immigrant.
应用推荐