I'm skeptical any hydro car is going to be cheaper than the kind I have now, but if it is, I'll buy it.

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"Often a supplier will say he can't do anything on the price and I'll say, 'I can't buy it - it's quite simple, '" says Mr Lalani.

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"Psychologically, it's just another blow for the beer drinker, the pub and the brewery and it's just another thing that might make people at the margins think 'it's too expensive to go to the pub, I'll just buy some alcohol from the supermarket and take it home', " he added.

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"People think 'I'm going to buy this, and then my second kid will use it, and then I'll give it to my niece, ' " said Todd Thedinga, CEO of San Francisco-based online retailer Design Public and its sister site, Danish Design Store.

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They soon noticed a quirk in the Nasdaq software: If they were to place a SOES bid that said "I'll buy at the offer or up to 20% over it, " their order would automatically take precedence over all other market orders and would give them an advantage in a rising market.

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And he was good-natured about it and said, can't you just keep one, one case for me, so that when I come in - and I said, I tell you what, you let me know when you're coming in and I'll run across the street and buy you a bottle of flat still water and have it on your table.

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