This requires a very different set of skills and resources than idea generation.
Contrast that experience with Royal Dutch Shell, which to avoid any doubt about its intent labels a prominent idea generation program Gamechanger.
Our team emphasizes internal idea generation, in-depth bottom-up research and independent analysis of each value stock monitored or owned by our clients.
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This vast company creates more products in a year than any visionary could possibly conceive and it does so within a Korean company culture not historically inclined toward bottom-up idea generation.
While these internal markets are rare, a growing body of research suggests that giving employees a voice in decision-making, from performance assessment to idea generation, tends to result in higher employee satisfaction even, in some cases, greater profitability and productivity, according to USC's Mr. Lawler.
So engineering will feel that it is not really important to the idea-generation process and will just try to do its best to interpret what it thinks top management wants.
Aside from being a good business idea, Generation Health is an excellent illustration of how new markets can open up room for new players, and how these organizations can turbo-charge market growth.
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Applied Marketing Science of Waltham, Massachusetts is working with MIT's Sloan School of Management on a Web tool that turns idea-generation into a challenging game, where players are rewarded for building on the suggestions of others and earn points that translate into cash or prizes.
"Let's be honest, I think it's the younger generation who like the idea of a vertical pier and the not-so-young generation who like the idea of a traditional pier, " Mr Dunning said.
That idea that each generation has a little more opportunity than the last.
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Despite the age-old idea that each generation is more reckless than the last, Bieber and his famous peers don't appear to be rebelling so much as they're just getting older.
The idea that a generation of students and young workers would remember for the rest of their lives the personal misery and frustration that has arisen in the last four years due to the near-collapse of our financial markets is actually quite encouraging.
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For instance, I have heard from many people that come to me with an idea of the next generation of a solution that no one has heard of before, asking my opinion as to whether they can form a business from it.
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And there was a sense that for ordinary families, the American Dream, the idea that each successive generation can do a little better than the previous one, and that if people work hard and play by the rules, that they can succeed, that that had been diminished and people had begun to doubt it.
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The styling, for example, gives an idea of what the next generation of Smart cars will look like.
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Oil shale is an idea that was tested a generation ago, then abandoned when the price of crude oil plunged.
But with growing concerns about global warming, the idea is attracting a new generation of entrepreneurs who, like Rubin, are hoping better batteries will make electric cars practical this time around.
Aglow with a feeling of accomplishment, I hit upon the brilliant idea of going back another generation, to collect the diaries and papers of a beloved ancestor, who had also been a very senior Advisor in the court of one of the premier Maharajas of South India.
Still, this sort of user-created content generation is an excellent idea for all involved.
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And entire generation unused to the idea will need to rely upon their own memories for a whole month!
An earlier generation subscribed to the idea of turning on, tuning in and dropping out, but the voice of "We Can Be Strong" is so numb and confused by life on earth in 2007 that finding the right knob to tune out is too taxing.
The advance provides evidence to support a controversial idea, called multiple-exciton generation (MEG), which theorizes that it is possible for an electron that has absorbed light energy, called an exciton, to transfer that energy to more than one electron, resulting in more electricity from the same amount of absorbed light.
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Mr Muratov is animated by the idea that Anastasia Baburova represents a new generation of Russians.
The Google generation has moved beyond the idea of 9 to 5, closed on weekends and Bank Holidays.
Deco fell out of fashion when a new generation of designers took the idea a step further: Seeing even Deco's stripped-down decorative elements as excessive, they eliminated them altogether.
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That was the same argument the financial industry used to kill off the defined-benefit pension plans our grandparents relied on in order to sell a new generation of savers on the idea that 401-Ks had the potential for higher returns.
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The core idea was to begin to prepare the next generation of brand leaders to embrace creativity and learn how to lead breakthrough in the creative process.
This console generation launched with a fairly narrow idea of what a game was, and both the PS3 and the Xbox 360 gradually expanded that through electronic stores that sold games of all different sizes.
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Whelan says self-help advice is especially relevant when it comes to job seeking for a generation that was reared on the idea that the path to affluence would be smooth, but has discovered a different reality.
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