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           					But the money has been spent and now it's time to see if it pays off. 
            					  		    					
           					 WSJ: Cleveland abuzz for Indians, Yankees opener 
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           					Nothing wrong with that if it pays off for advertisers too. 
            					  		    					
           					 FORBES: In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues 
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           					Whoever is running whatever banking institutions are left at that time says hey, I'm going to take that huge risk because if it pays off, I'll get a billion-dollar, you know, bonus. 
            					  		    					
           					 NPR: Wall Street Woes: Who Gets A Bailout? 
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           					If it pays off I profit. 
            					  		    					
           					 FORBES: Your Project Failed? Don't Blame Microsoft. Blame Me. 
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           					Dr. EDWARD RICE (Associate Professor and Faculty Director, Foster School of Business, University of Washington): I can take a very large risk and basically be risking the Treasury's money where, if it pays off, I win, and if it doesn't pay off, the Treasury loses. 
            					  		    					
           					 NPR: Federal Plan To Invest In Banks Met With Caution 
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           					We know that if we are investing in things like infrastructure, it pays off. 
            					  		    					
           					 WHITEHOUSE: President Obama News Conference 
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           					"Truth-telling pays off, even if you're clumsy about it, " he said. 
            					  		    					
           					 CNN: 'Honey, you're really sick'