To help the company improve its image and internet presence, he creates and writes content for a website called GEAdventure.com, which tells stories of cool (and heart-warming) products the company makes, like incubators for premature babies.

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Li had been looking for a way to hasten his young company's technology development and improve its quality and image.

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However, the company has been talking about what it sees as profound changes in its practices in order to improve its image in the US, and with other governments and companies worldwide.

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