Creme debate will continue with an in-store promotion that encourages consumers to vote.

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He talked about the strategy behind the advertising as well as details around a new in-store promotion this year that brings together Pepsi, Doritos and Bud Light.

FORBES: Connect

The serendipitous discovery of goods while casually flipping through an advertising circular in the newspaper or an array of products on a tablet, that results in a trip to the local store, and concludes with cashing in on an in-store promotion using a mobile phone, can create a shopping experience that is unmatched.

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Emphasize fashion messages in the advertising and promotion of the in-store boutiques.

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The promotion will be brought to life at retail with in-store POS, social media integration, grass roots activation, radio, and interactive TV on PlayStation 3 and Xbox 360.

FORBES: Connect