In those and many other sectors, developing a meaningful linkage with a particular cause requires more analysis and creativity.

FORBES: Often, Cause-Marketing Beauty Is In The Eye Of The Beholder

Second, mix models measure immediate effects within a single week with no linkage to any other weeks in order to capture the downstream consequences of the immediate effects.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

The study included patients admitted to the hospital with recently diagnosed AF in the province of Quebec, Canada, from 1998-2007, using administrative data with linkage between hospital discharge, physicians, and prescription drug claims databases.

FORBES: In AF, Women Have A Bigger Risk Of Stroke Than Men