The best way to control your reputation is to be an active voice in the conversation (and to give lots of money to charity if you have it).

FORBES: Facebook's Mark Zuckerberg Seizes Control of his Reputation

The difference between the passive voice and the active voice is subtle in grammar, but profound in impact in speech.

FORBES: From Bogart to Gingrich

Mr McGlone pledges to be an active MP making his voice heard in the Commons.

BBC: Mid-Ulster by-election candidate profiles

To make sure drivers get in the correct lane, the new Active Lane Guidance features voice prompts as well as a visual lane animation.

ENGADGET: Garmin's 2013 n��vi sat nav lineup detailed on company's website (update: hands-on photos)