Because their fortunes are mostly first generation, the personal money management practices in the emerging markets are also at an earlier stage than in mature markets.

FORBES: Management and Business Operations

In the future, of course, when Wap gaming is at a more mature stage we may then decide to change things but for the time being the only thing the customer pays for is the call at 5p per minute - though this is free during weekends.

BBC: Playing games with Wap