One after another, producers, assistants, former cast-mates and business partners agree: the secret ingredient of Brand Bethenny is that exact same in-your-face style.

FORBES: Bethenny Frankel's Attitude Adjustment?

His in-your-face conservatism contrasts with the more measured style of successful Republicans in other toss-up states, including Pat McCrory, North Carolina's first Republican governor in 20 years.

NPR: Can Hard-Right Ideology Win In A 50/50 State?

Predictably, the in-your-face, Western management style ruffled feathers.

FORBES: Not East or West

Their style was Visual Rock - an in-your-face attitude that combined flamboyant dressing and an angry sound that rejected the cookie-cutter principles of Japanese society.

CNN: ISOLATED IN THEIR GRIEF