Marketers are becoming increasingly aware that creating a sense of community can be an effective way to make that connection.

FORBES: Brand Me

The little tracking devices that are our phones are awfully tempting repositories of information, and it seems that users are becoming increasingly aware of how they can use them in stalkerish ways.

FORBES: A Japanese 'Boyfriend Tracker' App Is As Disturbing As It Sounds

Carpets are a significant foreign currency earner for Pakistan and the manufacturers are aware that they need to be increasingly sensitive to the ethical requirements of foreign consumers.

BBC: By Islamabad Correspondent Owen Bennett-Jones

But although all the excited talk about a great fall in standards seems ill-founded, evidence does exist that as pupils have become increasingly aware of which subjects are the hardest to pass they have deserted them.

ECONOMIST: Exam results

The University of Pennsylvania's Wharton school, which has topped the new Financial Times's Global MBA rankings for another year, has just highlighted a subject that companies need to be increasingly aware of: religion in the workplace.

CNN: Balancing faith and business

There was, at that time, something of a somber atmosphere in the complex, with employees well aware that Nokia was racing to catch up with increasingly popular products from Samsung and Apple.

FORBES: Nokia May Sell Its Headquarters To Raise Cash

Leading universities are increasingly aware of their international position and academics always want to produce research that is cited by others.

BBC: 'Research key' to universities leading global rankings

Aware that a one-state solution would undermine the Jewish identity of Israel, frustrated Palestinian officials increasingly warn that they may abandon their quest for statehood and push for that instead.

BBC: Reconsidering the two-state solution