Zyman's message is made clear by his title--companies that try to innovate their way to greater sales and profits will fail more often than those that renovate their way to growth.

FORBES: Renovate Before You Publish

And he also is very clear in his call for the need to invest in new industries, to innovate, and to focus on the education of our children -- precisely in order to grow the economy and create the jobs that will enable us not just to lead in the 21st century but to seriously deal with our long-term fiscal issues.

WHITEHOUSE: Press Briefing