If that decision had been made by a standing group of experts instead of an ad hoc group, it would have drawn less scrutiny.
We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.
The company's cola brand took a pass on the Super Bowl last year (the ad dollars instead went to a community advocacy project dubbed Pepsi Refresh), but both Pepsi Max and Doritos will be there sometime after the kickoff at 6:30 p.m.
Instead, we get an ad for a new bagel breakfast sandwich.
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Why not make them apparent instead of burying the product under ad agency production values?
Instead cars will seamlessly set up ad hoc networks, passing information from car to car.
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If the Federal Reserve instead continues its money printing ways ad infinitum, it will be an inflationary, possibly even a hyperinflationary one.
Instead of feeling discouraged, the ad makers are trying harder than ever to grab the attention of those speeding by on the information superhighway.
Start with a blitz of TV ads soon after the State of the Union that, instead of following the typical attack ad script, let Cheney define and destruct himself.
And, say human-rights groups, its men many of them recycled from the old force are poorly trained and bound by only the vaguest of laws on how they should function, so that ad hoc internal rules apply instead.
Instead of subverting our ideas about 2000 AD most well-known protagonist, this Prog seems to solidify what we already know: In a world where slabwalkers of any gender can be rented for temporary affection, Dredd ignores it all in favor of his true love, the law.
Instead, keywords in that question triggered an ad for the Mormons on the top of the search results page.
Instead, he says, they will resort to ad hoc measures as they did in 2008.
Instead, Facebook is focusing on how to improve ad formats and metrics and measurement on Facebook proper, Rajaram says.
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The advertisers however want to scrap the "pay-per-play" system altogether and instead pay actors a flat rate for all their ad work.
Bridgestone became known for making the "thinking man's bicycle" because each ad spotlighted a different piece of equipment instead of a racing finish.
Instead you have to understand why you were running the ad in the first place and measure the real impact of the campaign.
The article points out that ad agencies ignored older consumers for 40 years, focusing instead on selling to young people on the belief that it is best to reach that age group before they settled on brand preference.
Instead, he and John McCain devoted more than 98% of their television ad spending and campaign events to just 15 states which together make up about a third of the U.S. population.
Instead, Sony chose the monetize option, leaving the video up and putting an ad for the song pointing viewers to iTunes or Amazon where they could buy it.
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The patient who saw the Crestor spot might get Lipitor or generic simvastatin instead (these are all cholesterol drugs.) Some folks who saw the Lipitor ad might be given Crestor, because their doctor wants a more potent drug.
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The video on demand business is something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
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Instead, he has other companies, including the Boston Globe's Boston.com, encouraging its ad reps to sell space next to Zvents results.
Instead of getting things done through direct authority, they need to influence peers, share resources, create ad hoc teams, and reset priorities.
Ad Age suggests part of the problem was that Nike focused on what Woods had done wrong instead of on any specific Nike products.
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So instead of trying to hide the fact that Avis was the also-ran rental car agency, the ad men asked: why not turn its No. 2 position into an asset?
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