Speaking of the Superior Approach, this article has also reminded me of Pete Williams, the man who Rich Schefren (a well established internet marketer) called the man who has invented the Superior Approach to cashing in on your creative, high value content based on super effectively leveraging your time, your team and the modern internet marketing technologies.

FORBES: The Seven People You Need to Succeed in Business Today

First, the e-mail marketer YesMail, owned by the Internet investor CMGI, sued after MAPS threatened to add them to the RBL. YesMail calls itself a "permission marketer, " meaning that its junk is not entirely unwanted.

FORBES: Spam Warfare

So the Internet has seen the rise of SideStep, a travel marketer whose software pops open a window with rival deals when a user searches on Expedia or Priceline.

FORBES: Parasite.com

The firm envisions a day when any company, from soapmaker to shoe marketer to airline or bank, can act as an Internet service provider. 1stUp's angle: The marketers pay 1stUp to provide the behind-the-curtain ISP service they offer, giving it away to gain an intimate, ongoing relationship with customers.

FORBES: Free For All

The company sees a day when any company--soapmaker, shoe marketer, airline, bank--can act as an Internet service provider (ISP). 1stUp's angle: The marketers pay 1stUp to provide the behind-the-curtain ISP service they offer, giving it away to gain an intimate, ongoing relationship with customers.

FORBES: Free For All