It was a PR coup: In April of last year Apple Computer announced that its QuickTime software would handle the internet promotion of the movie adaptation of J.

FORBES: Streaming meemies

But soon this game too will change, spurred by changing production technology and by the Internet's promotion of customisation.

ECONOMIST: Cars

Among the main suggestions made by the contributors, a series of common challenges for peace and dialogue has been identified, including the separation of the political power from the exercise of journalism, the introduction of web-journalism in the university curricula, universal access and affordability of Internet, the promotion of peace initiatives and the need to establish linkages with civil society organizations.

UNESCO: Communication and Information

The Internet companies get some desperately needed promotion out of these deals.

ECONOMIST: Do they have anything in common?

The promotion gives Wii U Deluxe Set owners a big incentive to connect their systems to the Internet and discover a constantly expanding array of downloadable games, entertainment offerings and cool ways to connect with family and friends.

ENGADGET: Wii U Deluxe Digital Promotion will give gamers a $5 credit for every $50 spent on downloads

Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.

FORBES: The Credit Card Is The New App Platform

During a recent monthlong Infiniti promotion Nissan recorded 19 million online ad impressions, including 4.1 million Infiniti searches through Internet portal sites, 1.9 million e-mail come-ons, 1.1 million unique visitors to its Web site, 5, 500 Internet leads to dealers and 681 requests for preapproved financing.

FORBES: Ad Vantage