With the rise of Big Data, personalization technology that can transform user data into unique experiences is all the rage among Silicon Valley bellwethers and VCs alike.

FORBES: Making Sense Of Online Personalization And Privacy

Investor Appeal Grade: C In a year when emerging markets ETFs were all the rage, EGPT struggled to find its way into a lot of portfolios and the slack AUM and volume attest to that.

FORBES: New Kids On The Block: A Look At Some New Market Vectors ETFs