Intuitivethinking is the ability to take what you may sense or perceive to be true and, without knowledge or evidence, appropriately factor it in to the final decision.
If this is not intuitive, I suggest thinking of it at least at first this way: What damages would a corporation sustain if its intellectual assets were made widely and publicly available for use by others?
As we have learned from the late Steve Jobs, the best solutions to big problems come from that potent mix of critical thinking, powerful technology, and intuitive design.