The only question is what was the premium on its now-lost image of invincibility?
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The increasing invincibility of Google's search advertising dominance hasn't gone unnoticed by anti-trust authorities.
And at least the Mafia has lost its aura of invincibility among ordinary Sicilians.
Some of the spells in the books include invisibility, temporary invincibility and the ability to summon creatures.
"Their aura of invincibility has vanished, " said Roger Bennett, host of the soccer podcast Men In Blazers.
His aura of invincibility is forever damaged, and the battle for the succession seems bound to begin soon.
The first was the prime minister's post-war fall from grace at long last, Tony Blair's aura of invincibility had slipped.
Others warn that wearing an airbag can give users a feeling of invincibility, encouraging them to take risks they normally would not.
I'm looking for something that falls between the typical silicone wrap and a full-on army grade rubber block of invincibility.
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While the three ruling nationalist parties won with ease in 1996, this year they have lost their air of invincibility.
But the debacle of the Soviet Army's performance in Afghanistan in the 1980's largely put paid to this myth of invincibility.
The National Front's aura of invincibility has been under threat since three of Malaysia's main opposition parties combined forces five years ago.
It was later revealed the thoroughbred had won the esteemed title with a leg injury -- only adding to her mythical invincibility.
His illness will probably hinder his campaign, undermining his image of invincibility.
And then along came Suhr, who cracked Isinbayeva's aura of invincibility when she upset Isinbayeva for gold at the 2012 London Games.
Not long ago, New England belched out a blue-and-silver cloud of invincibility.
Some of this is based on traders he knew who became ever more convinced of their own invincibility during the dotcom era.
This comes close on the heels of the Wizard invincibility exploit.
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Such footage reinforces the regime's image of invincibility against overwhelming odds, and takes people's minds off the grave economic problems looming this winter.
Then I imagine cheating my way through with something like an invincibility hack and I weigh out how much fun it would have been.
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Portuguese defender Ricardo Carvalho has also been a key figure to Mourinho's home league invincibility, playing for his compatriot at Porto, Chelsea and now Real.
Some of these measures are in my view security-theater, with little real effect other than the psychological factor and appearance of invincibility of our airport checkpoints.
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Although a victory for Mr Shater could burden him and his brethren with responsibility for Egypt's sorry state, defeat would shatter myths about the Brotherhood's invincibility.
The situation in the south is more a source of bewilderment than alarm to most Thais, but it has dented the prime minister's aura of invincibility.
The illusion of hedge fund invincibility was shattered in 2008 when the average hedge fund lost 19.1%, according to the Dow Jones Credit Suisse Hedge Fund Index.
Mr Thaksin and his party machine providing they can maintain their air of invincibility might be happy to let their foes self-destruct before returning, stronger and more determined than ever.
Partly this shows the continuing invincibility of superstores in America.
Since a 2-1 defeat to Haras El Hodood on 8 November 2002, the league champions have created an aura of invincibility that its opponents have been unable to penetrate.
With his aura of invincibility fading and lacking match practice, results were mixed but he did reach the semifinals of the U.S. Open before losing to eventual winner Juan Martin Del Potro.
Afghans had suffered in misery as the world prospered, despite having helped end the Cold War by "shattering the invincibility of the Red Army" in opposing the Soviet invasion of the 1980s, Wardak said.
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