Lexus is on to the next phase of its big makeover with an ad campaign touting its newly redesigned Lexus LS sedan.
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Only Lexus is faring well, particularly in America, where it benefits from Toyota's reliable image.
The all-important "back" button in the Lexus is a small box in the top-right corner of the display.
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Registering your complaint with Lexus is also a good idea (before you pay to fix the problem yourself).
The genius of Lexus is that it is not aiming for superlatives.
Also sharing the spotlight was an all-new Esprit, which will make use of the 5.0-liter V8 developed by Toyota for its Lexus IS-F muscle car.
Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI.
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But Ganal says he's more worried about Nissan 's Infiniti brand, which is positioned directly below BMW. "Infiniti is more dangerous than Lexus, " he says.
But Ganal says he's more worried about Nissan 's (nasdaq: NSANY - news - people ) Infiniti brand, which is positioned directly below BMW. "Infiniti is more dangerous than Lexus, " he says.
Meanwhile, a high-performance model that's definitely headed to Lexus showrooms is the 2008 IS-F sports sedan.
Leases expand and rationalize the market for used cars, since one 30-month-old Lexus 400 is pretty much like any other.
Toyota does is with Lexus, Honda with Acura, Volkswagen with Audi.
The intent is to tie Lexus into the idea of living a truly affluent lifestyle with rich experiences.
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The choice now is between a Lexus, Mercedes or BMW. You don't have the choice of buying coverage that isn't outlandishly expensive.
The Lexus' whirligig is familiar from the Toyota Camry and Avalon hybrids: a lean-burning Atkinson-cycle, 2.5-liter in-line four-cylinder (156 hp) coupled with two electric motors, one a 141-hp traction motor, the other a starter-generator.
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There are hybrids that are tuned not for mileage, but for performance and speed, and the Lexus RX sport utility vehicle is one such.
Luxury hotels offering their guests the chance to borrow nice cars is nothing new, and Lexus, BMW and Mercedes all have partnerships with various hotels.
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This is a welcome change from my Lexus hybrid, which shudders slightly when the gasoline engine kicks on.
The Lexus advanced active safety research vehicle is equipped with an array of sensors and automated control systems to observe, process and respond to the vehicle's surroundings.
Of course, riding an electric bike, like riding today's electric cars, is an adventure not suited to the Lexus set.
The car is special, a crucial step for Lexus as the company fights to stay abreast of the alternative-drivetrain wars currently being waged at Audi, BMW, Mercedes-Benz.
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The company said it would create 750 new jobs to build the Lexus ES, a luxury model that is based on the Toyota Camry, also produced at the Kentucky plant.
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The Listener jumped to prominence last season with a classy win in the Lexus Chase on heavy ground and Alner is hoping he will remain competitive in many of the top Irish contests.
For its part, BMW is paying close attention to the move by Lexus into its territory.
Now Lexus, Toyota 's luxury division, is aiming squarely at the German carmaker with two new high-performance vehicles.
One anomaly among the top 10 is the likewise out-of-production Lexus SC luxury convertible sports car, of which just one was stolen among a mere 335 produced in 2010.
The LF-A supercar prototype, equipped with a 500-horsepower V-10 engine, is a follow-up to a concept car Lexus debuted on the 2005 auto show circuit.
Why dealers are willing to do this says a lot about why Lexus, already the nation's bestselling luxury brand, is pulling away from competitors.
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Toyota's sales operation in Torrance, California has established a new group to market the truck, an effort that is said to be bigger than Toyota's launch of Lexus 15 years ago.
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