She used Elizabeth Arden cosmetics, but washed her face with Ivory soap.

NEWYORKER: Starlight

James was from Ivory Coast, and immediately after graduation he went to work for Ivory soap, but I don't think there's any connection.

NPR: Chapter 1

In its heyday Ivory soap stood for mildness and purity.

FORBES: Ballpoint Perfume

My advice to investors is to forget the debate, accept that 99.44% of us (the same purity by the way as a bar of ivory soap) are or employ active strategies, and remain agnostic with respect to product designation.

FORBES: Finally, An Answer To The Active Versus Passive Strategy Debate