Joseph Lieberman of Connecticut and Joe Six-Pack as the McCain-Palin ticket's favorite Joe.

NPR: The Hatchet And The Scalpel: A Debate Parable

Bill Gates in his private jet flies with more personal space than does Joe Six-Pack when making a similar trip on a commercial jetliner.

WSJ: Donald Boudreaux and Mark Perry: The Myth of a Stagnant Middle Class

The challenge is making this an everybody movement, so your main icons are Joe Six-Pack Joe the Plumber becoming Joe the Solar Guy, or that kid on the street corner putting down his handgun, picking up a caulk gun.

NEWYORKER: Greening the Ghetto