Mr. Cooperman and his kind know that being rich is no joy ride.

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"If it was just about the joy ride, that would be exciting enough in itself, " Mr. Branson says, leaning forward in his chair.

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What's so important about an expensive, suborbital joy ride, I ask?

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Last time around, LTRO sparked a risk rally that took U.S. equities on a joy ride, with major Wall Street names like Bank of America, JPMorgan Chase, and Citigroup rallying.

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Have a great 17, 500 mile per hour joy ride.

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If travelling with the children, Joy Ride Tours offers private kiddie-friendly outings to the Amsterdamse Bos (Amsterdam Forest), while their more adult offerings include a Cannabis Tour and the Canal Boat and Bike Tour.

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For a start, Mr Tamogami, it transpires, took Mr Motoya for a joy-ride in a fighter jet.

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The Boris Bike was in fact, a joy to ride.

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To bring a little extra joy to every ride, the app uses this information to calculate statistics, such as how much money has been saved on gas, the unbelievably low cost of energy consumed per mile and how much CO2 has been prevented from being released into the atmosphere.

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Ms Eweida, 60, a Coptic Christian from Twickenham in south-west London, told the BBC she was "jumping with joy" after the ruling, adding it had "not been an easy ride".

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