As you can see this is not a place of fantastic design but given that you have access to pictures like the one taken from Apollo 13 just before the side of the command module blew away after an explosion - who needs fantastic design?

BBC: Apollo Lunar Surface Journal

To offer one analogy, just imagine what transportation was like in this country back in the 1920s and 1930s before the Interstate Highway System was built.

WHITEHOUSE: President Obama Explains the Smart Grid and Economic Recovery | The White House

For one reason, like with JC Penney, it invites customers to wonder just how poorly priced the products were before the promise.

FORBES: Face It Target, You Are No Amazon (And Shouldn't Try to Be)