Beyond establishing a culture of openness, organizations need enabling tools that support key business objectives.

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For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives.

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The trend will only start to accelerate as more marketers who grew up in the Internet era push for it and specifically, tie it to key business objectives like driving incremental sales or lowering marketing costs.

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"Developing the port, providing an important contribution to the regeneration of Dover, growing and adding value to the business, were key objectives for the DHB scheme and will continue to be our focus as we remain as a trust port, " he said.

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The ability to execute on both the innovation agenda and the quarterly objectives of the operating business is a key skill that the organization needs to have.

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Beyond promoting Mandela's key legacy objectives, Sunderland can also expect to do significant business, according to Tullow Oil's chief executive Aidan Heavy.

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Getting the firm moving requires bringing key participants together legal, marketing, sales, compliance and IT to determine business objectives and then engage the workflow from there.

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The result: Brands can nimbly engage with the marketplace at a faster pace than ever before, and CMOs can leverage measurable key performance indicicators for reach, community and engagement that ensure branded content campaigns track back to overall business objectives.

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