The trial court opinion in this case expressly acknowledged the competitive concerns associated with keyword advertising.
FORBES: Buying Keyword Ads on People's Names Doesn't Violate Their Publicity Rights
Keyword advertising has evolved from an Internet novelty into an integral part of our daily lives.
This article gives brand owners more reasons to question the cost-benefit of litigation over keyword advertising.
What a rough-and-tumble market that must be to spur so many competitive keyword advertising lawsuits.
FORBES: Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit
Irrespective of their legal merits, competitive keyword advertising lawsuits often involve trivial amounts of clicks and revenues.
FORBES: Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit
So one reason for the eventual acceptance of keyword advertising is that it is a better option than the advertising alternatives.
Over the past 15 years, most folks have learned to appreciate competitive keyword advertising based on their first-hand positive experiences using it.
FORBES: Florida Proposes to Ban Competitive Keyword Advertising by Lawyers
How did Google triumph over the initial impulses to regulate keyword advertising?
Can you imagine what would happen if those plaintiffs can claim that any keyword advertising triggered on their last names violated their publicity rights?
FORBES: Buying Keyword Ads on People's Names Doesn't Violate Their Publicity Rights
Furthermore, I am aware of only three U.S. cases where a jury opined on competitive keyword advertising, and all three juries favored the defense.
FORBES: Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit
Even if we successfully scuttle the Florida proposal, I learned that the North Carolina bar similarly takes the position that competitive keyword advertising by lawyers is unethical.
FORBES: Florida Proposes to Ban Competitive Keyword Advertising by Lawyers
Bill Gross is the CEO of Idealab and is known for in 1998 founding Goto.com, the early search marketing and keyword advertising company, which was later acquired by Yahoo.
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Although the propriety of keyword advertising on a third party trademark has been hotly contested since at least 2004, I believe this is the first ruling addressing the publicity rights issue.
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The latest keyword advertising battleground is even more obscure.
FORBES: Florida Proposes to Ban Competitive Keyword Advertising by Lawyers
Keyword advertising has numerous advantages over other advertising options.
The Economic Irrationality of Suing Over Competitive Keyword Advertising.
FORBES: Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit
It provides good ad targeting to advertisers, consumers often find keyword ads relevant to their interests, and (as I explain here) cost-per-click (CPC) keyword advertising nicely shares the risks of ad performance between advertisers and publishers.
Keyword Advertising and Competition.
FORBES: Buying Keyword Ads on People's Names Doesn't Violate Their Publicity Rights
We believe this trend will continue as keyword targeted advertising has become a key medium for small business ad campaigns, and economic recoveries are a time when many small businesses get off the ground.
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To a large extent, a failure to provide reliable metrics has held back the growth of Internet search advertising because keyword auction prices are largely opaque.
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We will emphasize that keyword extractions from Big Data is not contextual advertising.
Google is experimenting with other types of advertising, such as its AdSense program, which allows partner sites to host keyword ads and share revenue with Google.
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