As bullets fly and an airship rains lasers down upon the combatants, a lime-green Kia Soul enters the fray.

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The only hatchback that undercuts the Fiat is the Kia Soul, and that's a bird of a very different feather.

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Kia executives say that U.S. sales really went into high gear starting with the launch of the Kia Soul small hatchback in 2009.

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Kia success is not just the great creative execution of their Soul Shuffle campaign, with hip-hop hamsters driving a tricked out Kia Soul, but its integration of social.

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Small wagons like the Kia Soul, MINI Cooper Countryman, Nissan Cube and Scion xB stand out as particularly funky, yet no less utilitarian, modes of transport that are well suited for blossoming young families.

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The extremely square styling of the car was the most distinguishing feature of the Scion brand when it debuted, but over the last few years a number of competitors finally have copied the idea including Nissan, with Cube, and Kia, with Soul.

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Kia has added different exterior accents, interior upgrades and new features to the Soul for the 2013 model year.

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