"54 years ago my father revolutionized personal listening with the first Koss SP3 stereophone, " Michael J.
"We created the STRIVA system with a specific focus on personalization, " Michael Koss said.
Michael Koss explained that the STRIVA development project commenced nearly four years ago and yielded three significant technological breakthroughs.
"The Internet has been liberating music for over 10 years, " Michael Koss continued.
One company that has decided to attach itself to a celebrity is Milwaukee-based high fidelity stereophone manufacturer, Koss Corporation.
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For those that prefer an over-the-ear headphone model, Koss has introduced STRIVA PRO, which combines superior sound quality with elegant design.
"There have been many claims about home systems and products that use the same radio signal band as Wi-Fi, " Koss continued.
Going forward, Koss will have the challenge of crafting promotions that incorporate Mancuso in ways that effectively reach their target demographic.
FORBES: Gold Medal Skier Julia Mancuso Partners With Koss To Promote Headphones For Active Women
The STRIVA Core is built into all STRIVA products, including the Koss STRIVA PRO headphones and in-ear Koss STRIVA TAPs being released today.
Now all of your favorite music can be streamed directly from the Internet to our new headphones and in-ear monitors without wires using Koss STRIVA technology.
Mancuso joins fellow Olympic gold medalist and Koss endorser, Dara Torres, as the company develops new products to address the gap in quality headphones designed for women.
FORBES: Gold Medal Skier Julia Mancuso Partners With Koss To Promote Headphones For Active Women
Koss has also developed a menu of options for the headphone slide and button controls that the user can remotely modify on the product itself through the MyKOSS website.
They switched from PwC who insisted on doing Sarbanes-Oxley work to Grant Thornton who did not (They are so small they were subject to the ongoing SOx exemption debate.) Koss got substantially lower fees.
While there are cheaper shelf systems from Phillips, Koss (nasdaq: KOSS - news - people) and RCA that can play MP3 CDs, the SonicBlue system is stylish enough to elicit the premium for now.
Koss, President and CEO of Koss Corporation.
FORBES: Gold Medal Skier Julia Mancuso Partners With Koss To Promote Headphones For Active Women
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