So while the median damage from Category 5 storms has been only somewhat larger in dollar terms than from weaker Category 4 hurricanes, the sample size of the fiercest storms is too small to be useful.

WSJ: Few Precedents to Help Predict Hurricane Damage

And anything they do to increase the size of the Internet helps Google, since the math of search dictates that a larger sample gives a better result, yielding more targeted ads.

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