As usual, there was also the last-minute rush, with customers requesting bespoke pieces at the last minute.

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And because of the last-minute rush, a majority of these contracts were not fairly competed.

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All told, the card may be more than welcome by iPhone fans and save the ignominy of a last-minute rush to the store.

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That makes it tougher for retailers to stand out in the crowd and all the more essential that they pursue every last-minute strategy they can to catch the wave of the Thanksgiving rush.

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