Zappos has advertised sparingly thus far, preferring word of mouth, and (unlike most companies) encourages employees to letitallhangout on Twitter and Facebook.
Author Barney Hoskyns is quoted as saying that a Mullet haircut involves "making a statement that you are a quiet 9am-to-5pm conformist in the week but you letitallhangout at weekends".
But Farrell's flamboyant oafs remain endearing for their guileless childishness, "mind-bottling" way with words, and the star's willingness to letitallhangout ("I thought you'd like to see what a real skater's body looks like, " he tells Jimmy over his paunch).