This meant that the overall level of pension scheme membership has dropped below the 50% mark for the first time since modern records started in 1997.

BBC: Pension provision still falling, says ONS

It will be interesting to see how Mightybell fares, since it is one of the more immersive takes on the social network and relies on a certain level of devotion among its membership.

FORBES: Will Mightybell Be The Next Facebook? Or The Next Foursquare?