But as people engaged in perfecting marketing communications, it struck us like a lightning bolt.
It should now be easy to see why Warhol was such a lightning bolt for Mr Danto.
The only runner ahead of him in the officials standings was Usain Bolt, the Jamaican running nicknamed Lightning Bolt.
Creativity is often portrayed as a lightning bolt that strikes without warning, leaving a sudden burst of ideas in its wake.
Few Americans harbor irrational fears about being killed by a lightning bolt.
"While I was cleaning the lens from raindrops a first lightning bolt hit the dome and I could not help but watch, " he says.
Five boys aged between 16 and 18 were admitted to hospital on Tuesday after a lightning bolt hit a cricket field at their school.
BBC: South Africa pupils in hospital after lightning strikes
Then came the lightning bolt of inspiration that set his life on a course of optimism and astonishing productivity for the next 22 years.
Bugg has already topped the charts with his self-titled debut album, and his single Lightning Bolt was used to soundtrack Usain Bolt's Olympic victories.
The Kingston native's electric performances and exuberant personality have made him a global celebrity, with his "lightning bolt" pose now recognized all over the world.
Now needed at Superdome: 1.21 gigawatt lightning bolt or cold fusion.
But as one who had spent his entire career focused on perfecting business-to-business marketing communications that is, on marketing to people at work it struck me like a lightning bolt.
Apart from its merits as a hops-delivery system, it sports the Dead's lightning-bolt skull logo, which can't help but encourage responsible debauchery, as well as occasional flashbacks.
To say the idea for "Struck By Lightning" hit me like a bolt of lightning would be an incredibly convenient way to start this piece but also the most accurate comparison I could make.
It came on so fast it was was like a bolt of lightning.
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The odds of having to duck away from a bolt of lightning in the land of Disney's Magic Kingdom, Orlando, Fla.
It has been estimated that a single bolt of lightning has enough electrical energy to power the city of Los Angeles for a day.
When lightning strikes a plane, the bolt typically hits a sharp part of it, such as a wing tip.
Crudely speaking, if there is lightning around, St Peter's has a reasonably high chance of getting a bolt.
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