One criticism: the new Lightning connector, which will force current iPhone users who want to keep using their accessories to buy an adapter plug.

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Use current ownership as a lightning rod, reduce ticket prices, and toss in the old chestnut of substantial transfer funds and what self-respecting Arsenal fan could not be seduced by the notion of new owners?

FORBES: Congratulations Your Takeover Bid For Arsenal Arrived A Decade Late

In the current era of marketing, customer communication via the lightning speed of social media can change the perception of a company in an instant.

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