The remaining 15% of first-half sales came from the aviation segment, which offers a comprehensive line of panel-mounted and portable products, including completely integrated systems that deliver flight instrumentation, location, navigation, communication and identification data.
Mr Muller-Otvos nevertheless said he was optimistic about the future as the segment for "ultra-luxurious" cars is growing in line with the rising number of "ultra-high net worth individuals".
General Motors is doing its part to keep its factories humming and stay one step ahead of the competition in the hotly contested full-size pickup segment by offering hefty cash incentives on its broad line of Silverado and Sierra models.
From its line-up of casual games and demonstrations, Microsoft clearly intends to expand beyond its hardcore segment of gamers into a broader audience that includes families.